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Thank you for embracing our new name

From 1 February 2018, our new branding will reflect a simpler and more streamlined approach to delivering our distance and flexible learning programmes around the world.

Written by Binda Rai |

View of London city and river Thames
‘Our name change signals our commitment to delivering quality accessible higher education around the world, for anyone who can benefit'.

You will have noticed that we announced our new name last week. We have removed the ‘International Programmes’ from our name and changed it to ‘University of London’ for all public-facing activity.

The feedback on the name change has been very positive. Here’s what some of you have said on social media:  

‘Right move @_londonu ! Congrats’

‘Love how the @_londonu is embracing its students. Changing the name from 'External Programmes' to 'International Programmes' to just 'University of London'. Will definitely bring major sense of belonging to the student. And personally for me I can finally drop 'International Programmes' from my CV so as to avoid awkward questions and reactions from the employers who doubt the amount of effort I had to put to earn my BSc.’

‘Good for everyone who has or will be studying through this prestigious University, be it internal or external students. More than a century pride has been nurtured.’

'That was much needed. Appreciate it…’

This is the second rebrand in 160 years for the University of London’s prestigious distance and flexible learning programmes, which are taught around the world. Our new branding clearly reflects the internationally recognised academic awards that you, our students, study for, and we believe this will clear up any confusion that arose with our previous branding.

We are taking a phased approach to rolling out our new branding and so, for a while, you will see both the old ‘International Programmes’ name and the ‘University of London’ name being used. We will refresh our materials over a period of time, which means you can continue to use materials with our old branding on them. For internal purposes only, we will be referring to ourselves as ‘University of London Worldwide’.

Dr Mary Stiasny OBE, Pro Vice-Chancellor (International) University of London, said: ‘Our name change signals our commitment to delivering quality accessible higher education around the world, for anyone who can benefit. This commitment to our mission has never been stronger. We have been delivering on our access agenda since 1858, and we are proud of the University of London brand’s international reach and reputation for quality and academic rigour. Our new name will extend our reach even further and, in doing so, help us to further promote our access agenda.’