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In the post-Covid economy innovation is key

The world has changed immeasurably in the last 18 months and almost every aspect of our lives has been impacted by the global pandemic. Businesses have had to evolve rapidly to survive, and experts suggest that Coronavirus has accelerated digital transformation by as much as seven years. If, as Plato described, necessity is the mother of invention, we may see that Covid-19 is the mother of innovation. So how can managers prepare for a career post-Covid?

Written by Allie Fitzgibbon |

People looking at graphs in a meeting
The need for innovation has never been greater as businesses have tried to respond to changing consumer behaviours necessitated by the pandemic.

Programme Director, Nick Pronger, speaks about our brand new MSc in Management that puts innovation at the heart of your studies and will prepare you for the next step in your career, wherever that may take you.

The business world has changed so much since I started teaching – and that pace of change has only accelerated in the last five years…the modules we offer aim to reflect that change.

University of London, in partnership with Member Institution, Birkbeck, University of London, has launched a cutting-edge new master’s level programme in management. Nick Pronger, Lecturer in the Department of Management at Birkbeck, is Programme Director for the new MSc. He described why this programme stands out from other similar courses.

“I think in the past a lot of universities have established programmes in management that were perhaps too academically focussed and that were out-of-date even when they started. One thing I’m so proud of in this programme is that it’s very much up-to-date and it includes a range of really topical modules.

“The business world has changed so much since I started teaching, and that pace of change has only accelerated in the last five years. So the modules we offer aim to reflect that change – with topics such as ‘Innovation and the Knowledge Economy’ and ‘Entrepreneurship and Innovation’ – and our modules are constantly under review and updated as necessary. While it is embedded in an academic framework, this programme is practical and useful in today’s economy.”

The need for innovation has never been greater than in the last 18 months as businesses have tried to respond to changing consumer behaviours necessitated by the pandemic. From widespread lockdowns forcing a wholesale switch to ecommerce, to consumers showing greater interest in the ‘softer’ side of business and assessing how companies are supporting their staff, communities and front-line workers during the crisis. Experts believe many of these changes are set to last.

There is so much information available now…if an organisation doesn’t properly prioritise sustainability and corporate responsibility then its reputation can be damaged rapidly and almost irreversibly.

Nick explained how the new MSc Management programme addresses these and other issues.

“Organisations have had to become much more aware of their stakeholders. They have to operate in a socially responsible manner because there is such a strong focus among consumers on that. There is so much information available now and it can spread so quickly so if an organisation doesn’t properly prioritise sustainability and corporate responsibility then its reputation can be damaged rapidly and almost irreversibly. While historically, management courses would have embedded these themes within other modules, this is now so important that we have a discrete module, ‘Corporate Responsibility and Sustainability’, looking specifically at these issues.

“Another trend that will certainly continue is the idea of the ‘knowledge economy’. If we think about the different ages of humankind we’ve had the Stone Age, the Bronze Age, the Industrial Age – well now we’re in the Information Age. The widespread digitisation of many sectors of the economy means there is now so much information and data available and being able to codify it and manage it is absolutely vital to organisations.

"If your business isn’t doing that you can be sure your competitors are and that undoubtedly gives them an advantage. Our module on ‘Innovation and the Knowledge Economy’ will help managers understand how their business can operate well in the Information Age.”

In the modern era when time is so precious and really at a premium, this type of flexible, self-managed study is ideal.

Nick believes the innovative programme will appeal to a broad range of people. “The MSc is very useful for people who are wishing to progress and be promoted within their organisations, or for anyone hoping to move organisations or sectors. The programme aims to take students from lower management to middle or higher management positions. The focus isn’t just on corporate or commercial organisations, there’s also a focus on the public sector and third sector, such as charities and non-governmental organisations.”

The flexible, online structure of the programme allows students to study at their own pace almost anywhere in the world. Nick explained why that will continue to be important, even after Covid-19 restrictions are eased.

“As consumers we want to be able to access things when it’s convenient for us; we stream television and films when we want, we don’t want to be tied to a set schedule. It’s the same for education. With this programme you aren’t required to travel – either within your own country or internationally – and you can study at a time that suits you, fitting in around work and family commitments. You can access all the materials, reading and text books from home, and there is a lot of support available, from both University of London and Birkbeck, to help students make the most of the programme, including IT support, admin support and academic support. In the modern era when time is so precious and really at a premium, this type of flexible, self-managed study is ideal.”

Time to unlock your potential and gain the skills you need to succeed in the post-Covid economy with the MSc in Management from University of London.