Digital Media Management

This postgraduate certificate is designed for students planning to create and launch a digital service for their customers, either as a business start-up or as an entrepreneurial project within an established company. Throughout the programme, you’ll learn how to balance business viability and technical feasibility, and you’ll graduate with a project that brings your concept to life.

Two staff looking at business solutions
You will learn how to balance business viability and technical feasibility, and graduate with a project that brings your concept to life.

As a graduate of this programme, you will:

  • gain practical project management skills and the experience to manage interactive projects.
  • gain expertise in project management tools and techniques, such as competitor analysis and risk assessment.

Programme details

Programme structure, modules and specifications

The PGCert in Digital Media Management consists of: 

  • Two 30-credit compulsory modules

All of the modules are available to study on a stand-alone basis, subject to module availability.

View modules for PGCert Digital Media Management

Key dates

This programme has two intake dates per year: April and October. 

October 2022 intake
Applications open 11 July 2022
Application deadline 12 September  2022
Registration deadline 26 September 2022
Programme starts 10 October 2022

How you study

The programme is offered fully online and allows you the opportunity to flexibly fit your studies around your schedule. It offers a variety of highly engaging learning materials and activities. Your learning experience will be enhanced with an accessible and attractive learning platform, and enhanced online student support.

This programme is currently not supported by any Recognised Teaching Centres. Check this page for further updates.

Online support

This postgraduate programme is delivered online and there is no requirement to come to the UK as part of your studies.

When you register, we will give you access to the Student Portal. You can then access your University of London email account and other key resources including:

  • The Student Guide provides information which is common to all students and gives you guidance relating to your study experience through to graduation.
  • The Virtual Learning Environment (VLE) which offers online learning support, access to the student café and discussion areas, and other study materials.
  • The Online Library provides access to over 100 million academic electronic items comprising E-books, E-journals, conference proceedings etc. In addition, students can request items which are not held in the library via the library's Inter-Library loans service with the British Library. All registered students have free access to the University of London’s Online Library.
  • Senate House Library provides free reference access for all registered distance and flexible learning students.

Tutor support

All students receive online module leader support and feedback while studying this programme. Module leaders introduce the modules, respond to queries, monitor discussions and provide guidance on assessments.

Study materials

All essential resources, activities, videos, discussions and support are provided through the VLE. This allows you to fit your studies around your work commitments. There is no need to purchase additional textbooks.

Time commitment

The flexible approach to learning allows students to complete the PGCert in a minimum of one year (subject to module availability) to a maximum of five years.

You can study at your own pace, either part-time or full-time, adjusting the intensity of learning to suit your needs. Modules are offered over two 20-week sessions each academic year. You choose which sessions to enter and how many modules to complete in each session.

Student support

We are committed to delivering an exceptional student experience for all of our students, regardless of which of our programmes you are studying and whether you are studying independently or with a Recognised Teaching Centre.

You will have access to support through:

  • The Student Advice Centre – provides support for application and Student Portal queries.
  • TalkCampus – a peer support service that offers a safe and confidential way to talk about whatever is on your mind at any time of day or night.
  • Student Relationship Managers - a team of Student Relationship Managers (SRMs) are here to support and advise you throughout your studies. They aim to ensure that you are fully up-to-date with important and useful information about how best to complete your studies.


Each module is assessed by one end of term coursework. The pass mark for each module is 50% and all coursework items are submitted through the VLE.

Managing a digital project: A written project plan of 4000-6000 words, outlining your digital media venture, including sector research and analysis, project management, strategy, risk and evaluation, and a summary of your learning journey across the module.

Social media and online branding: A written marketing and social media plan of 4000-6000 words, for your digital media venture, including platform evaluations, customer demographic research and analysis, competitor research and analysis, customer engagement, branding, social media tactics and content production for digital media.

Entry requirements

Entrance requirements for the PGCert and standalone Individual Modules

To qualify to register for the PGCert or a standalone Individual Module, applicants will need a bachelor’s degree or aegrotat (certificate) from an institution acceptable to the University.

Directly related professional work experience and/or directly related professional qualifications will be considered on a case-by case basis.

English language requirements

You  need a high standard of English to study this programme. You will meet our language requirements if you have achieved one of the following within the past three years:

  • IELTS: at least 6.5 overall with 6.0 in the written test
  • Pearson Test (Academic): at least 59 overall, with 59+ in reading and writing and 54+ in speaking and listening
  • Cambridge Certificate of Proficiency in English
  • Cambridge Certificate of Advanced English (grade C or above)
  • TOEFL iBT: at least 92 overall, with 22+ in reading and writing and 20+ in speaking and listening.

Applications not meeting the above requirements but demonstrating the requisite English proficiency, may still be considered at the University’s discretion.

Computer requirements

We set minimum basic computer requirements because your study resources are accessed via the Student Portal and it is vital that you can access this regularly.

More about computer requirements


Important: the table below does not include fees payable to a third party, such as tuition costs payable to a Recognised Teaching Centre or fees charged by your local examination centre, or local VAT, Goods or Services Tax (GST) or sales tax.

The programme fees below refer to the October 2022 and April 2023 sessions only and are effective from 30 March 2022. These may increase by up to 5% per year.

The fees depend on whether you live in a developing (Band A) or developed (Band B) nation. See the list of Band A and B countries [PDF]

    PGCert full programme fee* 2022-23
    Band A countries 3000
    Band B countries 4000
    Pay per module (PGCert, Individual Modules)** 2022-23
    Band A countries: 30 credit module fee 1500
    Band B countries: 30 credit module fee 2000
    Other fees 2022-23
    Assessment resit fee 345

    Disclaimer: Currency conversion tool.

    More about programme fees.

    *The full PGCert programme fee is payable when you first register on the programme and includes access to study materials and your first entry into the assessments. It does not include resit fees, the module fee when repeating a module, or fees payable to a University of London Recognised Teaching Centres, if applicable. By paying in full at the beginning of your programme, you avoid any annual fee increases to module fees if you were to not complete in the minimum period of one year.

    **With pay per module, you pay for each module as you register for it. Programme Fees are subject to annual revision and typically may be increased by up to 5% per annum.

    Please note: student fees shown on our website are net of any local VAT, Goods and Services Tax (GST) or any other sales tax payable by the student in their country of residence. Where the University is required to add VAT, GST or any other sales tax at the local statutory rate, this will be added to the fees shown during the payment process. For students resident in the UK, our fees are exempt from VAT.

    Further information on Sales Tax

    How to pay your fees

    Your payment provider may apply additional transaction fees (if in doubt, please check with them before making a payment).

    Further information about fee payment options can be found in the “How to pay your fees” link above.

    Some fees are non-refundable. Please see the refund and compensation policy for further details.

    Career opportunities

    This Postgraduate Certificate is designed for students planning to create and launch a digital service for their customers, either as a business start-up or as an entrepreneurial project within an established company. Throughout the programme, you’ll learn how to balance business viability and technical feasibility, and you’ll graduate with a project that brings your concept to life.
    This qualification can be useful in a variety of roles and sectors as you will learn how to produce a viable business model for digital consumers in your target market, including evaluating risk, identifying key USPs, creating a value proposition, forecasting growth and articulating your business idea for investors and stakeholders.

    Academic leadership

    Academic direction for the programme is from Birkbeck, University of London, which was founded in 1823 and joined the University of London in 1920.

    Birkbeck was ranked among the top third of over 1,000 Higher Education Institutions assessed by the Times Higher Education (THE) and QS World University Rankings in 2021. Birkbeck was also among the top 200 HE Institutions in the QS World University Rankings in Communication and Media Studies.

    Over 90% of Birkbeck academics are research-active across of range of disciplines and regularly contribute to public debate and publish in leading academic journals.

    Programme Director 

    Marco Scalvini is a Lecturer in Digital Media Management in the Department of Film, Media and Cultural Studies, and Programme Director of the Master’s in Digital Media Management at Birkbeck, University of London. Prior to joining Birkbeck, he has held academic posts at Erasmus University Rotterdam, London School of Economics and New York University.

    His key interest lies in designing courses and developing independent research strategies for the investigation of digital media industries with an emphasis on the ethical and moral conflicts that creatives and content producers may encounter in practice. Specifically, he focuses on the collaboration and divergences between the tech industry and traditional media, paying particular attention to how this exchange is reshaping the digital media industries and the production of media content. These tensions have implications for creators, producers and  audiences.
    His work dives into how advertising increasingly employs new branding strategies as a form of moral guidance, teaching lessons about diversity, and reminding consumers what significance to attribute to inclusivity and social justice. His current area of research concerns algorithm awareness and resistance. He looks into the ethical implications of the increasing use of data-driven narratives in Digital Media and Creative Industries, including the use of machine learning and recommendation systems.
    In addition to his career in academia, he worked as a professional in the advertising and marketing communications industry, and as digital media consultant for international organizations including UNESCO, UN and G8.

    PhD, Media and Communications, London School of Economics (LSE), 2014
    M.Phil, Humanities, New York University (NYU), 2010

    Funding your study

    Without the cost of moving to London, studying for your University of London degree anywhere in the world represents excellent value for money. However, there are additional sources of support depending on where you live and how you choose to study.

    More on funding your study

    Testing a new app on two devices
    Acquire the necessary practical skills, analytical skills and experience in the management of the process of digital media development.

    Apply to Digital Media Management