Please enable JavaScript in your web browser to get the best experience.

BSc Marketing structure

BSc

The BSc Marketing consist of:

Four Stage 1 modules (FHEQ Level 4)
Four Stage 2 modules (FHEQ Level 5)
Four Stage 3 modules (FHEQ Level 6), including a choice of one module.

Modules are released from October 2021 onwards, and thereafter will run in either the April or October session each year. Please refer to the module availability schedule [PDF] for full details.

Back to programme information

Stage 1- Four compulsory modules

Foundations of quantitative methods for sustainable organisations (BU1510)

Learn about quantitative studies and how they are employed in management, economics and used for sustainable business.

Interpreting management, market and consumption (BU1520)

Introduces you to marketing in the context of interpreting management, as both an academic discipline and as practice.

Information systems and organisation studies (BU1530)

This module offers an introduction to information systems and organisation studies.

International business and accounting (BU1540)

With this module you will gain an itroduction to the subjects of international business and accounting.

Stage 2 - Four compulsory modules

Employability and human resource management (BU2510)

This module introduces you to career development and human resource management.

Strategic management and accounting (BU2520)

This module introduces you to career development and human resource management.

Operations management and marketing strategy (BU2530)

This module examines operations management and marketing strategy in an industrial context, and you will gain a range of analytical marketing skills.

Marketing research and digital consumer culture (BU2570)

This module examines marketing research and digital marketing, including societal issues relating to privacy and surveillance.

Stage 3 - Three compulsory modules

Integrating management: business, leadership and innovation (BU3510)

With reference to prior modules, this module will draw together all your learning over the entire programme.

Contemporary issues in consumer behaviour and global marketing (BU3580)

With this module you will develop a critical understanding of consumer behaviour and global marketing.

Brands, branding and advertising (BU3530)

You will develop a critical understanding of branding and gain a strategic perspective on contemporary marketing communication.

Plus one optional Stage 3 module

International human resource management (BU3540)

This module examines practical examples and the latest research in human resource management.

or

The Individual at Work and Globalisation (BU3550)

Gain an overview of contemporary subjects of interest in the field of organisational behaviour and examine the impact of globalisation on work.

or

Emerging markets and Asia Pacific business (BU3560)

You will learn about the emerging markets’ commercial realities and national cultures within the context of a global economy.